Overview
Sony India has been working to contributing towards the marginalized sections of society. To build a better future for the people, we believe that it is extremely important to empower them by implementing several welfare schemes. Our view of CSR is beyond a one-time donation; it is a means to give back to the society in which we exist through sustainable projects.
Our strategic philanthropic and Corporate Social Responsibility (CSR) efforts are aligned to reflect the diverse interests of our key businesses and focus on several distinct areas: education; providing shelter; rehabilitation of the differently-abled; sustainability and the environment; and heritage protection.
Our key areas of focus
Sony Values
Our Vision
For the longest time, we have been working towards creating a social impact. Following which, we have started projects related to education, environment and animal conservation, care for the elderly, create employment opportunities for the differently-abled, nurture urban underprivileged children. Our aim is to also provide shelter and rehabilitation facilities for the differently-abled, run development and heritage conservation programs.
Our CSR programs have received multiple applauds.
We have received BT Award for the “Hole in the Wall” project and village development.
We have received Golden Peacock Awards for education and village development.
Our CSR head, Mr. Sanjay Bhatnagar, has been widely recognized as a prominent leader.
A peek into our CSR initiatives
Know more about our initiatives
Sony India joined hands with Saint Hardyal Educational and Orphans Welfare Society (SHEOWS) to provide doctors, nurses and attendants for the elderly citizens of our country. We wish to offer them best health care facilities. These include free checkups and regular health scans.
Read MoreLocated at Guru Vridh Ashram, Delhi, the SHEOWS Old Age Home offers the abandoned and the destitute elderly free health care facilities. Since the time we have collaborated with SHEOWS, we have taken up rehabilitation of the elderly in our hands. Apart from offering free health check-ups to the elderly people, we support the electricity bill of the old age home. We try our best to add colors to their lives for celebrating festivals together with them. We organize fun activities for them. Our aim is to spread smile on their face and make their time at the old age home happy and comfortable.
At Sony India, we wish to make education accessible and interactive for children across the country. To promote interactive and fun learning sessions, our Hole in the Wall Campaign provides “Hole-in-the-Wall” learning kiosk and caretaker for poor children who are living in slum area or rural place.
Read MoreBreaking the traditional stereotype of learning within the four walls of a school classroom, the Hole-in-The-Wall project takes the Learning Station to the playground, employs a unique collaborative learning approach and encourages children to explore, learn and just enjoy!
As a concept, Hole-in-the-Wall has multiple dimensions and a potential which is virtually limitless. What it offers someone depends on the perspective one is looking from.
For villagers, the program allows children to come together and engage in meaningful conversation and indulge in immersive learning activities that broaden their horizons.
Over the past few years, Hole-in-the-Wall kiosks with Solar battery have been installed in 5 schools in Alwar. The Hole-in-the-Wall area is a very safe and secure learning space for children. Care takers hired by NIIT are sitting to support children on the weekdays. Our project is contributing towards enhancing the safety of their resident area.
The Hole in the Wall offers the world a fresh perspective on the learning process.
Alwalpur is a village located in Palwal Block in Haryana with a total population of over 15,000 people. The project not only aimed at sustainable village development but has also catered to the aspect of development by generating awareness amongst community on various issues towards sound behavioural change.
Read More- Better health care programs: With special focus on maternal and child health wherein both general and specialized (gynaecology & paediatrics) health camps were organized which benefitted more than 1400 villagers including women, children and old people.
- Youth skill development programs were organised which witnessed the enrolment of 160 youths and their successful completion of trades like computer literacy, mobile repairing & beautician courses. These training not only imparted skill but paved a path for these youths to be budding entrepreneurs. Some individuals were able to start their own ventures upon completing these programs.
- Extracurricular activities like sports which saw participation from more than 200 youth and children in athletics, wrestling and “Kabaddi”.
- Participation of women in social gatherings has improved over the past one year. This was visible in the women participation in meets organised by Sony India.
- Emphasis on women empowerment through formation of Self Help Groups and enterprise development by organizing capacity building workshops for more than 60 women.
- Social infrastructure development through renewable energy applications like installation of solar panels in Government Schools, erecting solar streetlights, distribution of solar lanterns to 250 children coming from disadvantaged background.
- Agriculture initiatives have been undertaken in order to improve quality of life through horticulture and kitchen garden development, construction of vermi-compost units, building drainage systems, undertaking WASH programs etc. were done.
- We are also working towards the development of village infrastructure (pipeline from village to canal, pole light etc.)
Sony India aims to create a grass root revolution in sports among the youth. We hope to cater to the youth of our country in Badminton, Football, Table Tennis and Shooting. Our goal is to scout for young talent and provide them world class sports infrastructure and training, in collaboration with Manav Rachna Sports Academy & Art of Living.
Read MoreAt present, we have put the training program on hold due to the COVID-19 situation. The same will start once schools reopen.
Sony India undertook a cultural project in collaboration with the Art of Living. The Haridwar project is one of the most sacred, world renowned Hindu pilgrimage area. It also holds a record of maximum number of people (during Kumbh) gathering at one place to take holy dip in the River Ganga. The aim of the project is to provide Big LED Screen, shoe stand and Entry Gate with CCTV coverage etc.
Read MoreSony India, in collaboration with the Indian Army, has launched a project focused on the integration of medical, psychological, social, and spiritual care for patients, along with providing essential support to their families. Launched in June 2022, the Palliative Care Centers (PCCs) have actively admitted terminally ill patients, including soldiers, ex-servicemen and their dependents. The PCCs offer a range of services, such as palliative care provisions, respite care, education programs for caregivers attending to bedridden patients, and joint sessions for patients and their families to address end-of-life concerns.
Read MoreThe partnership between Sony India and the Indian Army under this project exemplifies a shared commitment to enhancing the quality of life for individuals navigating through terminal illnesses by incorporating multidimensional care modalities and to establish a compassionate environment that caters to the diverse needs of patients and their families, fostering an atmosphere of understanding and comfort.
Sony India has partnered with the United Orphanage, located in Coimbatore, to support psychologically affected orphans. In their collaborative efforts, Sony India has provided solar panels, an RO system and air coolers to improve living conditions. Also arranged for a psychiatrist, an MSW social worker, a staff nurse and wardens to cater to the orphans' psychological and medical needs. Additionally, Sony India donated a BRAVIA TV for recreational purposes.
Read MoreFurthermore, we facilitated the establishment of a medical center with lab equipment and provided salary support to a doctor, an MSW social worker and a staff nurse. Sony India also offered salary grants to five technical staff members. Through these contributions, Sony India aims to enhance the well-being and provide a hopeful future for the psychologically affected orphans at the United Orphanage.
This project has been launched in collaboration with Calcutta Rescue, an Indian-registered charity working to improve the lives of the poorest people in and around Kolkata with the aim of providing Education and medical care to them and to prepare them for their transition to a formal school. Sony India has been supporting about 12O children through this initiative by facilitating the maintenance of the school facilities. From 2019 onwards remedial classes have also been incorporated in the timetable for all class levels along with Standardized tests that are conducted as per ASER guidelines.
Read MoreWe at Sony India extended our hand in helping the children of these areas achieve their full potential through education, facilitating their acquiring new skills and imparting in them values that will bring success in their lives and make them honest and productive citizens.
Sony India CSR team has initiated another project for needy with Shree Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS), parent body of Jaipur Foot. BMVSS is a pan-Indian organization, having 33 branches. It also held a large number of outreach camps all over the country since many years.
Read MoreThey provide artificial limbs, callipers, hand-paddled tricycles, crutches and other aids and appliances to the disabled totally free of charge. They also held 100 on-the-spot artificial limbs / callipers fitment camps in 41 countries of Asia, Africa and Latin America. BMVSS has been given Special Consultative Status with the Economic & Social Council of the United Nations Organization. They provide to amputees / polio patients, other disabled, artificial limbs, callipers and other aids and appliances totally FREE OF CHARGE. Under SID CSR programme, “Sony India” partnered with “Jaipur Foot” to provide artificial limbs, callipers, crutches, Hand Paddled Tricycles and Hearing Aids to disabled suffering from loco-motor disabilities on account of accident by rail or road, landmine and gunshot victims in war zone and strife-torn areas, diseases (like diabetes) etc., or old polio patients from all over the country. To ensure mobility and dignity to the amputee/ polio patients & provide economic assistance i.e., tea shop kit, Dhaba shop kit and sewing machines to disabled for their economic rehabilitation and to serve the society as per Sony’s CSR vision.