TRANSCEND REALITY
With Sony televisions, everything you watch is sharpened and refined with the latest detail enhancement and noise reduction technology for amazingly realistic pictures.
4K Processor X1™
The 4K Processor X1™ is an innovative technology that uses advanced algorithms to cut noise and boost detail. It works with 4K X-Reality PRO™ to produce pictures that are sharp, clear and incredibly lifelike.
Missing Video data!
Unique to Sony, 4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analysed and images sharpened and refined in real time.
A variety of noise reduction techniques are used by 4K X-Reality PRO to sharpen and refine images. See how scenes become clearer, smoother and more natural.
With 4K X-Reality PRO, patterns in images are compared with patterns stored in a unique database to find the best hue, saturation and brightness for each pixel. We use the knowledge gained from developing and filming blockbuster movies and TV programmes to deliver supremely lifelike detail in everything you watch.
DISCOVER WHAT MAKES A SONY TV SPECIAL