α6600
Packed full of advanced features.
Simply the better camera you are looking for
When you are ready for more, there is a camera waiting for you that is easy to carry but shoots like a pro.
A habit-forming camera for everyday challenges
Sony mirrorless cameras take imaging far beyond the capability of a smartphone. As powerful as a pro camera, but smaller and easy to use, they turn your everyday shots into beautiful movies and photography to both see and feel.
Dramatic images in any environment
Arresting images don't wait for a second chance, especially in challenging light. A Sony mirrorless camera, with far larger image sensor and bright lenses, makes better use of the light you have. Fast focusing and a wider dynamic range can turn difficult into beautiful.
Darkness is no excuse for a bad photo
Dim light, full of emotion and your smartphone spoils it in a flash! You want a camera that shoots memorable photos in any light. A Sony mirrorless camera has a large image sensor and smart image processor to take sharp, low-noise images even without a flash.
Images made to impress
Our mind selectively focuses to help us concentrate within a complex world. Thanks to the large sensors, you can apply this bokeh technique in your images—selectively presenting your subject in a flattering way that cannot be ignored.
See the world from a different angle
Use a tilting monitor to capture your world from a different perspective. When you are free from a viewfinder or smartphone screen, you can see more, do more, with less guess-and-shoot. You will know you got the ideal image the first time.
The secret is sensor size
The image sensor is the true eye of a digital camera, so the larger the sensor, the better your images turn out. With a sensor 10-times the size of a smartphone sensor or more, every aspect of your imaging improves—more pixels, better low-light sensitivity and wider dynamic range. For sharper images, enlargements and prints every time.
[1] Smartphone [2] 1.0-type [3] APS-C format [4] 35 mm full-frame format
1. Sony mirrorless camera (35 mm full-frame): Exquisite detail reproduction from a large sensor/2. Smartphone: Much less fine detail
Sensor size and low-light performance
The advantages of a Sony mirrorless camera's much larger sensor are plain to see. A larger sensor produces less noise, more detail and a more beautiful image—especially when the light is low.
Bokeh (selective focus)
Unlike smartphones, the larger sensor in a Sony mirrorless camera allows for a shallow depth of field, or bokeh, to selectively focus on your subject. The dramatic effect adds depth and expression, especially to close-up images, for professional-looking results.
Sony mirrorless camera (35 mm full-frame)
Note how much better the eye is drawn to the sharply focused portion of the image when it is surrounded by a defocused background.
Smartphone
Images without bokeh can seem merely ordinary, overly mechanical and less interesting because they lack the photographer's emotional involvement.
Fast focus locks onto your subject
Pets, children, vehicles of all types, do not stay still. The remarkable brain inside Sony mirrorless cameras locks onto moving subjects using multiple focus points, then tracks movement, keeping them ready to shoot the moment you are.
High-speed focus
High-speed focus is a key advantage. It instantly locks onto a moving subject and anticipates where it will go next, so you easily stay focused and ready to shoot.
Precision tracking that covers nearly the whole frame
Unlike typical DSLRs, Sony mirrorless cameras have focus points across almost the entire frame, to seek out your subject with both speed (phase-detection AF) and accuracy (contrast-detection AF).
Unique eye-priority focusing
Eye AF gives you unrivalled portraits by precisely focusing on your subject's eyes—a key to great portraits. For stunning wedding and other photography, no focusing tool is more powerful.
Eye AF for Animals
Animal photography will never be the same, thanks to Real-time Eye AF for Animals. The camera focuses on and tracks the eyes of animals, for beautiful pet portraits and wildlife shots.
Made for quick and easy sharing
You may be used to sharing photos online with your smartphone and there is no reason to change that. With the one-touch sharing function, these Sony mirrorless cameras make it easy to shoot, transfer to your smart device and share with your friends.
Shoot remotely, review, organise and share with Imaging Edge Mobile smartphone app
The free Imaging Edge Mobile app enables you to transfer images to your smartphone using the simplicity of NFC wireless paring and the speed of Wi-Fi, or shoot remotely using your smart device to preview and trigger the shutter.
Go anywhere and shoot anywhere with ease
Sony mirrorless cameras are compact and easy to use, so they'll quickly become your daily go-to camera. The rechargeable battery, tilting screens and customisation make them an easy upgrade for any image enthusiast.
Compact, but with all the essentials
Sony mirrorless cameras excel at maximising functional usability in a compact and lightweight body.
USB external power supply
If your battery does run low, the camera can even be powered from common portable USB chargers.
Shoot holding camera in multiple positions
Several of our cameras offer a very versatile, tiltable LCD screen to comfortably shoot images with the camera held close to the ground or high over your head in all lighting conditions.
A Sony mirrorless camera just for you
With so many models, you will not have to compromise when choosing the camera that is best suited to your needs and desires.
A camera to take with you every day
The best camera is the one you have with you. One of these three compact, versatile and high-quality cameras is likely to become your best companion whenever you venture out.
Taking compact convenience to the max
These compact mirrorless cameras better full-frame DSLRs at half the weight, with outstanding detail, sensitivity and image quality—with silent shooting that won't disturb babies, wildlife or the next table at your restaurant.
EXPLORE MORE
OTHER LINKS