SEL2470GM2

Alpha logo

G MASTER logo

Caption “The smallest, lightest 24-70mm F2.8” over shot approaching face of subject sitting in chair by window
Footnote: “*As of April 2022. Compared to full-frame F2.8 24-70mm standard zoom autofocus lens”

Caption “For all visual storytellers” over profile portrait of subject sitting at bus stop at night

Shot of user taking off rucksack in coastal location

Caption “Incredibly compact” over shot of user removing lens from rucksack and shooting

Shot of user preparing to shoot in woodland location with wrist strap

Caption “Stunning resolution & bokeh” over shot of subject drinking from cup adjacent to window

Caption “Rivalling the primes*” over shot of row of bottles of blue paints, with significant foreground and background bokeh
Caption footnote “* MTF chart comparison”

Caption “High image quality at all focal lengths” over
Caption “α7R IV, F2.8, 24mm” at bottom left over full-body portrait of subject on clifftop; then
Caption “α7R IV, F2.8, 50mm” at bottom left over waist-up portrait of subject on clifftop with foreground and background bokeh; then
Caption “α7R IV, F2.8, 70mm” at bottom left over frontal close-up portrait of subject on clifftop with significant foreground and background bokeh

Caption “α1, F2.8, 1/2500 s, ISO 1600” at bottom left
Caption “Fast and precise AF” over clip of climber on indoor wall, with one frame frozen and enlarged to show resolution

Caption “Next-generation G Master standard zoom” over still of indoor art space; then still of climber on indoor wall

Shot of tree looking skyward; then clip of subject in woodland turning gaze toward camera

Caption “FE 24-70mm F2.8 GM II” (with emphasis on “II”) over side view of lens barrel

Caption “The world’s smallest and lightest” over side view of lens held in hand
Footnote: “*As of April 2022. Compared to full-frame F2.8 24-70mm standard zoom autofocus lens”

Caption “Approx. 695g (24.6oz.)” over clip of lens being mounted on camera body; then user preparing to shoot in coastal setting

Captions “FE 24-70mm F2.8 GM” and “FE 24-70mm F2.8 GM II” over adjacent side views of the two lenses, with comparison captions “80%* Weight” and “89%* Length” showing reduced weight and size of the ‘II’ generation lens
Caption footnote “* Approx.”

Caption “Anytime, anywhere, perfect framing” over clips of users carrying cameras with lenses mounted, ready to shoot

Caption “α7R IV, F8, 1/8 s, ISO 100, 50mm” at bottom left over woodland still

Caption “α7R IV, F2.8, 1/250 s, ISO 400, 70mm” at bottom left over still profile portrait of subject in woodland with significant background bokeh

Caption “FX3, F2.8, 120 fps” at bottom left over slow-motion clip from low position of subject running through trees
Clip of user shooting presumably the previous shot, with camera in low position mounted on gimbal, following subject through trees
Clip of user shooting in woodland from chest-high position with gimbal-mounted camera
Caption “FX3, F2.8, 120 fps” at bottom left over slow-motion clip of subject in woodland

Caption “Breathtaking resolution right down to F2.8” over shot of user in coastal location preparing to shoot

Diagram showing position of lens elements inside lens barrel, with captions “2 XA elements”, “2 Super ED glass elements” and “2 ED glass elements”

Caption “α7R IV, F8, 1/16 s, ISO 100” at bottom left
Caption “Rivalling the primes*” over still shot of array of paints in glass jars; then central rectangle is cut out and enlarged to show high resolution of original image
Caption “Consistent image-wide resolution at all focal lengths”

Caption “Stunning G Master bokeh” over reprise of earlier shot of row of bottles of blue paints, with significant foreground and background bokeh

Caption “α7R IV, F2.8, 1/1600 s, ISO 100, 70mm” at bottom left over close-up facial portrait of subject with heavy background bokeh

Caption “Evolved close-up performance” over clip showing user shooting extreme close-up facial portrait of subject

Caption “α7R IV, F2.8, 1/250 s, ISO 100” at bottom left
Caption “0.3m (0.99 ft) close focus at 70mm” over extreme close-up still shot of subject’s eye region with foreground and background bokeh

Caption “α1, F8, 1/100 s, ISO 400” at bottom left
Caption “0.21m (0.69 ft) close focus at 24mm” over close-up still shot of climber’s hand on wall with moderate background bokeh

Caption “α7R IV, F5.6, 1/2000 s, ISO 100” at bottom left
Caption “Nano AR Coating II minimises flare and ghosting” over still shot of sun low in sky with clouds

Caption “α7R IV, F8, 1/125 s, ISO 100” at bottom left
Caption “Super ED and ED glass elements suppress chromatic aberration” over peripheral area of shot of tree branches silhouetted against sky, enlarged to fill the whole screen to show detail

Caption “Fast, precise AF” over clip showing user hand-holding camera with lens mounted

Captions “Compact, powerful 4 XD Linear Motors for enhanced responsive AF” and then “Tracking performance while zooming is approx. 2x better*“ over graphic illustrating locations and operation of the four linear-motor focus actuators moving the focus lens groups
Caption footnote “*Sony tests, compared to FE 24-70mm F2.8 GM”

Caption “Accurate focus for up to 30 fps* continuous shooting” over clip showing climber navigating across wall, with rectangular frames illustrating continuous shooting, with final shot enlarged to show accurate focus on climber
Caption footnote “*With compatible camera body”
Caption “α1, F2.8, 1/2500 s, ISO 1600” at bottom left

Caption “FX3, F2.8, 120 fps” at bottom left
Caption “Smooth, quiet AF for movies” over slow-motion clip of subject running through trees, with white rectangles intermittently superimposed on eye and face regions illustrating the operation of Real-time Eye AF and Face Detection

Caption “FX3, F2.8, 120 fps” at bottom left
Caption “Stable AF at up to 4K 120 fps shooting” over slow-motion clip of climber navigating across wall, with white rectangle superimposed on eye region illustrating the operation of Real-time Eye AF

Caption “Versatile zoom range for visual storytelling”

Caption “FX3, F2.8” at bottom left
Caption “24mm” over slow-motion clip of couple walking across grassland with wide depth of field

Caption “FX3, F2.8” at bottom left
Caption “50mm” over slow-motion clip of couple standing in grassland location

Caption “FX3, F2.8” at bottom left
Caption “70mm” over slow-motion close-up portrait clips of couple with significant background bokeh

Caption “FX3, F2.8” at bottom left
Caption “50mm” over slow-motion clip of subject sitting at bus stop at night

Caption “FX3, F2.8” at bottom left
Caption “70mm” over slow-motion close-up clip of same subject sitting at bus stop at night

Caption “FX3, F2.8” at bottom left
Caption “35mm” over clips of two subjects sitting at kitchen table drinking from cups and talking

Caption “FX3, F2.8” at bottom left
Caption “The latest lens design technology reduces focus shift and axial shift while zooming” over steadily zooming-in clip of subject preparing food in kitchen

Caption “FX3, F2.8” at bottom left
Caption “Minimal focus breathing” over clip showing focus transitioning onto subject with little change in angle of view

Caption “Intuitive control for creators”

Caption “Newly equipped Aperture ring with Aperture click switch*” over close-up of aperture click switch; then shot of aperture ring being rotated
Caption footnote “*Compared to FE 24-70mm F2.8 GM”

Caption “Newly equipped Zoom smoothness switch*” over close-up of zoom smoothness switch Caption footnote “*Compared to FE 24-70mm F2.8 GM”

Caption “The SMOOTH position provides light, easy zoom operation” over close-up of zoom ring being rotated

Caption “Linear Response MF” over close-up of focus ring being rotated

Caption “Lens hood with filter window” over close-up of lens hood

Caption “Professional reliability”

Caption “Dust and moisture resistance* plus fluorine coating” over diagram illustrating locations of dust and moisture seals on lens body
Caption footnote “*Not guaranteed to be 100% dust and moisture proof”

Caption “The ultimate standard zoom” over shot of user preparing to shoot

Caption “α7R IV, F2.8, 1/800 s, ISO 100” at bottom left over shot of coastal islands

Caption “α7R IV, F2.8, 1/250 s, ISO 100” at bottom left over shot of coastal rock formation

Caption “α7R IV, F8, 1/20 s, ISO 200” at bottom left over close-up of red berries against green leaves

Shot of user checking camera LCD screen in woodland setting

Caption “α7R IV, F2.8, 1/80 s, ISO 100” at bottom left over reprised still portrait of subject drinking from cup next to window

Caption “α7R IV, F2.8, 1/40 s, ISO 100” at bottom left over close-up still portrait of subject lying on bed

Caption “α7R IV, F2.8, 1/160 s, ISO 100” at bottom left over reprised still of climber on wall

Caption “FX3, F2.8, 120 fps” at bottom left
Caption “For all visual storytellers” over two clips of subjects in woodland with slow-motion interval; then slow-motion clip of climber knocking excess powder off hands

Clip of user checking camera at end of shot, then picking up rucksack from first shot and leaving the shooting location, silhouetted against sky

Caption “FE 24-70mm F2.8 GM II” over side view of lens barrel

SONY logo