This video is part of the advertising campaign for Sony’s ULT WEAR headphones and featuring Mexican singer-songwriter Peso Pluma.

The video opens with Peso Pluma walking through a modern art gallery, putting on the ULT WEAR headphones, then pressing the ULT button on the left side of the headphone. As the music starts to play, Peso Pluma is immediately immersed in the powerful sound, and dancers fill the gallery around him.

Peso Pluma continues to move to the music with the headphone on under the caption “Massive Bass. Ultimate Vibe”, followed by an ULT POWER SOUND series line-up image on a black background, , and the “ULT POWER SOUND” logo, then a transition to an animated For The Music logo and Sony logo.